Of all the work I did at Intran Media for the 2+ years I was employed, the opportunity to re-brand the company was the most enlightening experience. I learned a lot through the process and it was a massive undertaking. Their business cards utilized an icon I developed to represent what they do, advertise on freight trucks. This proved to be an excellent compliment to their logo. I developed a type treatment for their new slogan “Truckside Billboard Advertising”, which clearly defines what they do.
I was able to create three varieties of cards, based on each employee’s role in the company. The Sales department got the black + red combo on the fronts, the Leasing department got red + white and the administration/owners got white + red. Everyone loved the new cards and was eager to start handing them out.
In hindsight, I wish I had left out the “caution-like” bars at the top and bottom, but everyone liked them, so we kept them in.
Closer look: type + icon
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